August
19, 1950
Saturday
Morning Cartoons
The networks realized that they could concentrate kids' viewing on that one morning to appeal to advertisers. Furthermore, limited animation, such as that produced by such studios as Filmation Associates, DePatie-Freleng Enterprises, Total Television, Jay Ward Productions and Hanna-Barbera Productions, was economical enough to produce in sufficient quantity to fill the four-hour time slot, as compared to live-action programming. While production times and costs were undeniably higher with animated programming, the cost of talent was far less (voice actors became known for their ability to hold several roles at once, sometimes even on the same show) and networks could rerun children's animated programming more frequently than most live-action series, negating the financial disadvantages. The experiment proved successful, and the time slot was filled with profitable programming.
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